Tuesday, December 31, 2019

Feedback From Respondents My Colleague At The Mba Program

Feedback from respondents: I shared my ESCI report with Mustafa Rahman, my colleague at the MBA program, Mr. Chris Kilala, my colleague of nine years at Atlantique Telecom, Ivory Coast (my previous place employment), and Mrs. Christine Eruokwu, my lovely wife and friend of seventeen years who probably knows me more than I know myself. Mustafa, indicated that he agreed with my scores in all aspects of the report and emphasized the need for me to work on my conflict management skills. He indicated that I have the tendency to always want to win arguments in class which often leads to tension and conflict, albeit unknown to me. I must admit that I have never really noticed any tension and conflict in my relationship with my classmates. However, I have to go with his assessment as he probably sees aspects of me that could be in my blind spot. Chris rated me 3.0 on ‘empathy’ and 4.8 on ‘influence’. He cited several instances at work where I had failed to entertain excuses from my direct reports on failures that were not completely due to their own faults, as a show of lack of empathy. He viewed my management style at work to be a bit authoritarian and advised that I need to work on understanding other people’s â€Å"side of the story†. He scored me higher on ‘Influence’ compared to the ESCI report, because in his view, I often got management’s buy-ins on initiatives I championed at Atlantique Telecom. I never really did see myself as an influential person at work. Overall, I agreeShow MoreRelatedreflected best self4339 Words   |  18 Pagesbest. How to Play to Your Strengths COPYRIGHT  © 2004 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Laura Morgan Roberts, Gretchen Spreitzer, Jane Dutton, Robert Quinn, Emily Heaphy, and Brianna Barker Most feedback accentuates the negative. During formal employee evaluations, discussions invariably focus on â€Å"opportunities for improvement,† even if the overall evaluation is laudatory. Informally, the sting of criticism lasts longer than the balm of praiseRead MorePortrait and Best-self Stories5778 Words   |  24 Pagesand conceptual anchor for this exercise. We thank Jennifer Suesse for her collaboration on the Bringing My Reflected Best Self to Life action steps, which inspired Phase 2 in this edition of the exercise. We thank the Stephen M. Ross School of Business for its continued support of the Center for Positive Organizational Scholarship. We appreciate the questions and comments we have received from those who have completed and/or facilitated the RBSEâ„ ¢. Thank you for sharing how you have brought your bestRead MoreOrganizational Heroes Essay5612 Words   |  23 Pagesorganizational heroes? What makes an organizational hero? And why do we need heroes in the organization? We attempted to find the answers from a group of middle-level executives in Hong Kong. They were asked to identify critical incidents showing behaviors of their bosses, peers, or ordinary employees who have act ed in ways perceived as being heroic. The respondents represent a broad sample of companies in Hong Kong. They were asked to explain why they had considered these people as organizationalRead MoreProject Report on Omax Auto Ltd7489 Words   |  30 Pagesto the new environment†. As per training program I visited all the departments and questionnaire methods were adopted to collect the information required to â€Å"Effectiveness of Training and Development Programme† in the Speedomax Ltd. ACKNOWLEDGEMENT I am deeply in debted to Project Guide who arranged the training in Speedomax Ltd. and lots of thanks to all lecturers of management deptt. for their kind cooperation. I would like to express my deep sence of gratitude towards Mr. J.S. YadavRead MoreA Project Report on Customer Satisfaction of Maruti Suzuki7331 Words   |  30 Pages1 A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd. MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER, SECTOR 11/20, BELAPUR, NAVIMUMBAI 400614 EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY 1 EIILM UNIVERSITY 2010 CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfullyRead MoreProject Report on Hero Honda5330 Words   |  22 Pageswe chose Honda as our organization and studied it under the title of â€Å"Customer Satisfaction† of Honda. I have taking theoretical knowledge from the business school but I also required practical knowledge for getting good job opportunities or successful entrepreneur. So for that purpose I got knowledge and skill by these types of marketing research report. My finding for the report is that the customers of Hi-tech Honda are highly satisfied with its product. In our project we study satisfaction ofRead MoreComparing the Effectiveness of Classroom and Online Learning5888 Words   |  24 PagesAbstract As public administration programs extend their online education offerings to reach more time- and place-bound students, and as accredited institutions become interested in documenting teaching and learning effectiveness, the degree to which online students are successful as compared to their classroom counterparts is of interest to teaching faculty and others charged with assessment. By comparing student performance measures and assessments of learning experience from both online and traditionalRead MoreProject Report on Employee Attrition14600 Words   |  59 PagesA Research Project Report On ATTRITION MANAGEMENT Submitted in partial fulfillment for the requirement of the MBA Degree awarded by Bangalore University Submitted by Ponnappa I.S 04XQCM6064 Under the guidance of Praveen Kamat Professor M.P.Birla Institute of Management M.P.Birla Institute of Management Race course road Bangalore-1 INDIA 1 DECLARATION I hereby declare that this dissertation entitled ‘ATTRITON MANAGEMENT’ is the result of project work undertaken by me under the guidance andRead MoreShopping Mall (Research Project)10466 Words   |  42 Pagesthe partial Fulfilment of MBA Degree 2009-11 Submitted To:|Submitted By:| || Greater Noida Institute of Technology (MBA Institute), Code: 272 7, Knowledge Park-II, Greater Noida (U.P) 2009-11 CERTIFICATE This is to certify that the Research Project Report entitled Marketing Research on Shopping Mall in NCR being submitted by†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦fulfillment of the requirement of U.P.Technical University is a record of an independent work done by his under my guidance and supervisionRead MoreAustralian Journal of Teacher Education2608 Words   |  11 Pagesthe workplace. Interpersonal skills were defined as the ability to work on teams, teach others, serve customers, lead, negotiate, and work well with people from culturally diverse backgrounds. Subsequently, North and Worth (2004) found that interpersonal skills were the most frequently mentioned competency required in entry level job ads from newspapers in 10 metropolitan areas. Eighty percent of ads noted that candidates should have strong interpersonal skills. Similarly, they found 49% of entry-level

Sunday, December 22, 2019

Impact Of World War I On Women s Roles - 1517 Words

Asmeeta Singh Assess the impact of World War I on the role of women in Australian society. In assessing the impact of World War 1 on women’s roles in Australian society, it is clearly obvious that there was no great effect. Women took on a great deal of responsibility when men were at war and many aspects were discovered about women’s abilities and many injustices were also created, which revolved around women, their jobs and the rest of their daily lives. According to https://womenshistory.net.au/timeline/, â€Å"To a very large extent, women’s roles did not change as a result of World War I†. This will be thoroughly explored along with reasons and results that spun around the affairs of World War I and its impact on women. According to http://www.skwirk.com/p-c_s-14_u-109_t-290_c-971/women-in-australia-before-world-war-ii/nsw/wom,before the global war had started, women’s traditional role in Australian society were believed to be as nurturers to their children and wives to their husbands. It was viewed as their fixed future to marry, create offspring and commit their lives to the requirements of their spouses and children. This belief was strengthened by other views, one being that women were unable to live any life that went against the preceding belief. The individuals who tried and succeeded were seen as immoral. It was thought that if women picked not to wed, or not to work (as a housewife) while wedded, they were neglectful in their obligation to their spouses andShow MoreRelatedA Time For Change . William G. Pollard, A Physicists, Had1509 Words   |  7 Pageschange provided by the outbreak of WWII. The 1940’s were a difficult time in our nation’s history. The country was still firmly embedded in the economic grips of the Great Depression. â€Å"Some 13 to 15 million Americans were unemployed† during the late 1930’s (History). Due to the large percentage of unemployment, women were discouraged from working. Working women would take jobs away from men. Unfortunately, due to the economic conditions, many women had to work in miserable conditions or factoryRead MoreWomen’s Role in Wwi: Before and After1357 Words   |  6 PagesWorld War I made a colossal impact on all aspects of human life and almost everyone in Europe was affected by this impact to different degrees as a consequence. One group in particular, most often illustrated as a real turning point, largely in enfranchisement and employment, were women. The outbreak of WWI saw a number of unexpected changes take place within the common social strata. These changes were prompted by the fact that a new wave of social-thinking was taking shape and eventually affectedRead MoreWomen Have Shaped Canadian History1359 Words   |  6 PagesWomen have shaped Canadian History The proliferation of Canadian women’s movements, notably their redefining role in society, has had a profound propitious impact on Canada’s identity in the twentieth century. The contribution of Canadian women in the cultural life (sports, the arts and dance), the political impact from the leadership role of a female perspective (Nellie McClung) and women’s economic empowerment all contribute to the shape of Canadian history. Our current Canadian national identityRead MoreWorld War I, A Devastating Clash Between The Central Powers And The Allied Powers1748 Words   |  7 PagesWorld War I, a catastrophic clash between the Central Powers and the Allied powers played a significant role in the social shift across Western countries. Lasting from 1914 to 1918, the war had social consequences that greatly affected gender roles in Europe. Women replaced men in the workforce as hordes of men left the country for war, while men faced harsh gender expectations in the batt lefield. Gender roles had existed long before the Great War, which began with the Separation of Spheres, an ideologyRead MoreThe Status Of Women During The Great War1675 Words   |  7 Pagesstatus of women during the years 1914 and 1925 did not stop to change and wonder if the First World War achieve any permanent change in the status of women in Britaint is very interesting question. Both points of view, meaning which agree with the idea that yes it did or on the contrary that it did not, already exist. Indeed, if the delegate of the American Women s Trade Union League Congress, Mrs. Raymond Robins declared in 1917 that it was â€Å"the first hour in history for the women of the world† 1 onRead MoreEssay about The Impact of the Second World War on the Position of Women852 Words   |  4 PagesThe Impact of the Second World War on the Position of Women Women’s role in society during the 1920’s was a polarised one, were women would stay at home and look after the children and the men earn the money. However, after World War I, society had changed for the better and this lead to a better life for women. Young women started to rebel against what the previous generation thought they should act like and did as they pleased. They wore the latest fashions, short Read MoreThe Evolution of Gender Roles and its Role in Society1505 Words   |  7 Pages When thinking of gender roles in society, stereotypes generally come to mind. Throughout history these stereotypes have only proven to be true. Major historical events have had a huge impact on the way men and women are seen and treated. In this way, women have always been secondary to males and seen as the fragile counterparts whose job is to take care of the household and most importantly, be loyal to her husband no matter the circumstance. Gender roles throughout history have greatly influencedRead MoreThe War Of The World War I1341 Words   |  6 PagesWorld War One is considered to be one of the most important events in modern world history. Lasting four years and resulting in large numbers of casualties, the war represented a total war in which nations devoted all of the resources at their disposal to the war effort. Before this time, wars were fought by trained armies sent to fight on a battlefield, and had little impact on the lives of civilians not involved in the fightin g. However, during World War One, governments controlled the economyRead More1920s Fashion Essay1036 Words   |  5 PagesThe fashion changed and characterized the women in the 1920s, as they called it the roaring twenties the women started gaining their free rights and independence. Fashion for women had a positive impact in the 1920s and on the world today throughout the advancement in women’s rights. Though out the years fashion has changed in different variety of ways in the 1920s by giving women the ability to change the way they act and look. â€Å"1920s Fashion for women characterized the free spirited, modernistRead MoreThe First World War I1305 Words   |  6 PagesThe First World War fought from 1914 to 1918 was one of the largest and most brutal catastrophes fought in the 20th century. With nearly the entire European continent fighting a barbaric and everlasting war, the U.S. had eventually to get involved in order to reinitiate stability to Europe. Ultimately, the U.S. taking involvement in World War I had a profound political, economic, and social impact on the country. It increased government powers and solidified the nation’s leadership role in foreign

Saturday, December 14, 2019

Effects of Fast Food Free Essays

Background: Fast food has become a prominent feature of the diet of children in the United States and increasingly, throughout the world. However, few studies have examined the effects of fast food consumption on any nutrition or health-related outcome. Objective: To examine the effects of cumulative, real-world marketing and brand exposures on young children by testing the influence of branding from a heavily marketed source on taste preferences. We will write a custom essay sample on Effects of Fast Food or any similar topic only for you Order Now Methods: Participants were 3- to 5-year-old children and their parents recruited from 3 centers in Houston Texas Cullen Elementary a federally sponsored preschool program for low-income families. The study was introduced at parent meetings, and informed consent and a 2-page parent questionnaire in English and Spanish were sent home to parents. Parents noted if their child should not be allowed to eat each food and drink to be tested. Results: Parents of 95 children correctly completed and returned consent forms and questionnaires of which 63 children (66%) completed the food tasting experiment and comprised the analysis sample; 7 declined to participate when asked; 8 were absent, had moved, or were not available during the days and/or times of the experiment; and 17 were unable to understand or refused to complete the protocol. Conclusion: Branding of foods and beverages influences young children’s taste perceptions. The findings are consistent with recommendations to regulate marketing to young children and also suggest that branding may be a useful strategy for improving young children’s eating behaviors. The global childhood obesity epidemic is focusing attention on the effects of food and beverage marketing. A recent report published by the World Health Organization and the Food and Agriculture Organization of the United Nations concluded that marketing of energy-dense foods and fast food outlets is a â€Å"probable† cause of increasing overweight and obesity among the world’s children. Food marketing to children is widespread. The food and beverage industries spend more than $10 billion per year to market to children in the United States. One of the goals of marketing is branding to encourage children to recognize and differentiate particular products and logos. By 2 years of age, children may have beliefs about specific brands, and 2- to 6-year-olds can recognize familiar brand names, packaging, logos, and characters and associate them with products, especially if the brands use salient features such as bright colors, pictures, and cartoon characters. By middle childhood, most children can name multiple brands of child-oriented products. Even among very young children, awareness and recognition translate into product requests, begging and nagging for specific product names and brands. In a prior study, one demonstrated that even a single exposure to a television advertisement affected preschool children’s brand preferences. To follow that experiment and extend the existing research, it is desirable to examine the effects of the broader, cumulative, real-world marketing and brand exposures that young children experience but that we are unable to measure directly. In the current experiment, therefore, one investigated whether preschool children’s taste preferences were influenced by branding from a heavily marketed source. To do so, one asked preschool children to taste identical foods in packaging from McDonald’s and in matched but unbranded packaging and to indicate if they tasted the same or if one tasted better. One chose McDonald’s because it is the largest fast food advertiser in the United States, and one expected most, if not all, preschool children to be familiar with the McDonald’s brand because of extensive marketing. One hypothesized that 3- to 5-year-olds would prefer the taste of foods they perceived to be from McDonald’s compared with the same foods without McDonald’s branding Methods Trained research assistants asked participating children if they wanted to play a food tasting game. Children were told they did not have to play if they did not want to, and they could stop at any time. Communication was in English and/or Spanish as appropriate. Children sat at a table with a tray in front of an opaque screen. One research assistant (RA1) sat behind the screen and could not see the child or the tray, but her arms could reach around the screen. She said, â€Å"When I sit here, you won’t be able to see me, but we can still talk to each other. † She then said, â€Å"[name of RA2] is going to bring you 2 foods to taste. † Research assistant No. 2 placed 2 samples of each of 5 foods in front of the child, 1 at a time, on the left and right sides of the tray. The foods were (1) one-quarter of a McDonald’s hamburger, one partially wrapped in a white McDonald’s wrapper showing the McDonald’s logos and the word Hamburger in brown and the other wrapped identically in a matched plain white wrapper of the same size and material; (2) a Chicken McNugget in a white McDonald’s bag with a red arches logo and the phrase Chicken McNuggets in blue and the other in a matched plain white bag; (3) 3 McDonald’s french fries in a white bag with a McDonald’s yellow arches and smile logo on a red background and the words â€Å"We love to see you smile† in blue on yellow along the edge and 3 fries in a matched plain white bag; (4) about 3 ounces of 1% fat milk (or apple juice for 1 child who was not allowed to drink milk) in a white McDonald’s cup with lid and straw and in a matched plain white cup with lid and straw; and (5) 2 â€Å"baby† carrots placed on top of a McDonald’s french fries b ag and on top of a matched plain white bag. Hamburgers, chicken nuggets, and french fries were all purchased from a local McDonald’s. Carrots were not available or marketed by McDonald’s at the time of the study. Only unused (not previously in contact with food) McDonald’s and plain wrappings, bags, and cups were used so there would be no residual smell or taste. Only the most basic available McDonald’s packaging was used, without any additional promotional markings (eg, additional graphics, Ronald McDonald image, or images of movie characters). Each food in the McDonald’s packaging was taken out of a McDonald’s brown paper bag with a yellow, blue, and red arches logo, and each food in plain packaging was taken out of a matched plain brown paper bag. The order of foods presented and placement of the McDonald’s wrapped food on the left or right followed a predetermined random order for each child and each food. After placing the 2 food samples on the tray, RA2 asked, â€Å"Can you tell me which of these foods [drinks] is from McDonald’s? † to ensure that the experimental manipulation was apparent to the child. The RA did not say anything more if the child correctly identified the food or drink in the McDonald’s wrapping. If the child did not answer or answered incorrectly, RA2 pointed to the McDonald’s branded food or drink and said in a neutral voice, â€Å"This food [drink] is from McDonald’s. â€Å" Research assistant No. stood behind and out of eye contact with the child to prevent any unintentional expressions of approval or disapproval and did not repeat instructions or assist the child during the task. The blinded RA1 then said, â€Å"Now, take 1 bite [sip] of this food [drink],† pointing her finger around 1 side of the screen following a predetermined random order. She next pointed around the other side of the screen and said, â€Å"Now, take 1 bite [sip] of this food [drink]. † She then said, â€Å"Tell me if they taste the same, or point to the food [drink] that tastes the best to you. † It was an important design feature to offer the option that the 2 food samples tasted the same, the â€Å"correct† answer, to be able to falsify our hypothesis. Research assistant No. 2 recorded the child’s responses, and the procedure was repeated for each food or drink. Parents completed a self-administered questionnaire in English or Spanish, including their child’s birth date; their child’s race/ethnicity; the number of television sets in their home; whether there was a television in their child’s bedroom; the number of hours of TV their child watched in a typical week; the frequency with which the TV was on at their house for most of the morning, in the afternoon, during dinner, and in the evening; if in the past week their child had asked them for any foods or drinks that he/she saw on television; how often their child ate food from McDonald’s and other fast food restaurants; and whether there were any toys from McDonald’s in their home. The null hypothesis was that children would express no preference between the 2 samples of each food or drink (the correct answer). To favor the null hypothesis, children were considered to have no preference when they (1) responded that the 2 samples tasted the same, (2) did n ot respond at all, or (3) did not know. Preference for the food identified as McDonald’s was coded +1, preference for the unbranded food was coded –1, and no preference was coded 0. For the primary analysis, testing preferences across all foods combined, one averaged a participant’s answers to create a total preference score between –1 and +1 for each participant. To test the null hypothesis, one used a nonparametric Wilcoxon signed rank test. In secondary analysis, one also tested the null hypothesis for each food or drink separately using a nonparametric McNemar test. One then explored whether measured pre-existing factors moderated children’s total preferences scores using the nonparametric Spearman rank correlation for scaled variables, the nonparametric Wilcoxon Mann-Whitney U test for dichotomous variables, and the nonparametric Kruskal-Wallis test for categorical variables. Statistical significance was set at a 2-tailed . 05. Results Table 1 lists characteristics of the analysis sample. Participating and nonparticipating children did not significantly differ on any of these measures. The 63 children performed a total of 304 individual tasting comparisons. Three, 2, 3, 1, and 1 child were not allowed to eat hamburger, chicken nuggets, french fries, milk, and carrots, respectively, and 1 child was unable to bite the carrots. The McDonald’s branded food was positioned on the left side for 48. 6% of comparisons. Children needed to be told which food was from McDonald’s for 20. 6%, 30. 2%, 22. 2%, 33. 3%, and 27. 0% of the hamburger, chicken nuggets, french fries, milk/apple juice, and carrot comparisons, respectively (not statistically significant across foods). Sixty-two percent, 17%, 8%, 5%, 2%, and 6% of children needed to be told which food was from McDonald’s for 0, 1, 2, 3, 4, and all 5 comparisons, respectively. There were no statistically significant differences between these groups of children for their total preference scores or any of the measures listed in Table 1 except parent survey and child experiment language. Children who needed to be told were significantly more likely to have a parent who completed a Spanish language survey or completed the experiment in Spanish or mixed English and Spanish. The mean  ± SD total preference score was 0. 37  ± 0. 45 (median, 0. 20; interquartile range, 0. 00-0. 80) and significantly greater than zero (P. 01), rejecting the null hypothesis and demonstrating that children preferred the tastes of foods and drinks if they thought they were from McDonald’s. Results for each food and drink are listed in Table 2. Secondary analysis found that children were significantly more like ly to prefer the taste of a food or drink if they thought it was from McDonald’s for 4 of 5 comparisons. The findings were similar when excluding those comparisons where children were told which food was from McDonald’s (mean  ± SD total preference score, 0. 35  ± 0. 46; median, 0. 33; interquartile range, 0. 00-0. 73; P. 001). Moderator analysis found that children with more television sets in their homes (r = 0. 27, P. 04) and children who ate food from McDonald’s more often (r = 0. 30, P. 2) were more likely to prefer the taste of foods/drinks if they thought they were from McDonald’s (Figure 1and Figure 2). Other baseline measures listed in Table 1were not statistically significant moderators. Figure 1. Number of television sets in the household as a moderator of taste preferences. Total preference scores may range from –1 (preferred the unbranded food in all comparisons) to +1 (preferred the McDonald’s branded food in all comparisons). Figure 2. Frequency of eating at McDonald’s as a moderator of taste preferences. Total preference scor es may range from –1 (preferred the unbranded food in all comparisons) to +1 (preferred the McDonald’s branded food in all comparisons). Discussion By the early age of 3 to 5 years, low-income preschool children preferred the tastes of foods and drinks if they thought they were from McDonald’s, demonstrating that brand identity can influence young children’s taste perceptions. This was true even for carrots, a food that was not marketed by or available from McDonald’s. These taste preferences emerged despite the fact that 3 of the foods were from McDonald’s and only the branding was changed, indicating that the effects were not due to familiarity with the taste or smell of McDonald’s food. Even the children with the lowest frequency of eating food from McDonald’s had average positive total preference scores, indicating they preferred more of the branded foods (Figure 2). One used McDonald’s branding in this experiment because of its leadership position in fast food advertising and marketing. Although the participating children ranged in age from only 3 through 5 years, about a third of the parents reported their children were eating food from McDonald’s weekly or more, and just 2 of 63 reported never eating food from McDonald’s. McDonald’s food was eaten more frequently than food from all other fast food restaurants combined, and about three-quarters of parents reported that they had a toy from McDonald’s in their homes. Although it was not possible to objectively measure total past exposure to McDonald’s marketing, these reports indicate the children were receiving substantial exposure to the McDonald’s brand. Exploratory moderator analysis was performed to identify characteristics that define potentially more or less susceptible groups of participants and to help inform future research. These are relatively low-powered hypothesis-generating analyses. Only the number of television sets at home and frequency of eating food from McDonald’s were found to be statistically significant moderators of the branding effect (Figure 1 and Figure 2). Frequency of eating McDonald’s food indicates greater opportunities for brand exposure and prior taste experiences and potentially represents familiarity, trust of the source, safe provenance, and implicit approval by parents. Number of televisions in the home might indicate greater exposure to McDonald’s advertising or be associated with other mechanisms leading to greater responsiveness to branding. Other measures related to television exposure were not statistically significant moderators, although number of televisions may be more reliably and validly measured than estimates of viewing time, providing more power for the analysis. Another possible marker of marketing exposure is having toys from McDonald’s in the home. Lack of a significant moderator effect of this variable might reflect its very high prevalence in the sample, reducing power. Finding that frequency of eating McDonald’s food was a statistically significant moderator but frequency of eating food from other fast food restaurants was not may suggest some specificity of the branding effect on taste preferences. This study included a number of design features to enhance the ability to draw causal inferences. It was a true experiment in which only the branding was manipulated. Pairs of food and beverage samples were taken from the same original servings and packaging was matched in color, material, shape, and design. Only basic McDonald’s packaging was used with no images of Ronald McDonald or other markings that could potentially influence the children’s preferences, and only previously unused packaging was used to avoid residual smells or tastes. We ensured the success of the manipulation by making sure children were aware of the branding difference for each food or drink pair. Although it is impossible to totally rule out the possibility of demand effects, one took many steps to prevent unintentional bias. For example, the RA giving instructions was not able to see the food or the child; food and drink samples were randomly ordered and positioned, also preventing order effects; and children were not given feedback about their selections. Children were given the option of saying the samples tasted the same, allowing falsification of our hypothesis. One also coded choices conservatively to favor the null hypothesis; children who did not, could not, or would not respond were included with â€Å"taste the same† answers for analysis. One tested the null hypothesis with a single omnibus test for statistical significance to reduce the risk of type I error and checked this result excluding those children who needed to be told which sample was from McDonald’s, finding similar results. A secondary analysis for each individual food or drink found statistically significant effects in 4 of 5 comparisons, all with a majority favoring the McDonald’s branded sample (about 54%-77%) over the other 2 possible responses. Of course, a nonsignificant test result does not indicate no effect. For the fifth comparison, about 48% preferred the McDonald’s branded hamburger compared with 37% who preferred the unbranded hamburger and 15% who thought they tasted the same or were unable to answer. Together, these results demonstrate substantial homogeneity across different foods and drink. One also used nonparametric statistics for hypothesis testing, making no assumptions about the distributions of our measures. These findings add to past research by demonstrating that specific branding can alter young children’s taste preferences and are unable to directly measure or manipulate total marketing (direct to the child and indirect via family, peers, and others) and/or product exposure for the entire first 3 to 5 years of life, and multiple exposures to the brand cannot be disentangled. One did not, and cannot, anticipate or test how each individual direct and indirect exposure to McDonald’s marketing, food, packaging, etc, influences a child’s perceptions but accepted these as a complex whole of both independent and interacting influences on emotions and perceptions about the brand. Children’s responses to the McDonald’s branding in the experiment, therefore, may reflect past direct and/or indirect marketing exposure as well as past experience with McDonald’s products or packaging. Notably, these branding effects were evident in our low-income, ethnically and culturally diverse, 87% nonwhite, and 38% Spanish-speaking or bilingual English-Spanish–speaking sample of 3- to 5-year-olds. These results add evidence to support recommendations to regulate or ban advertising or marketing of high-calorie, low-nutrient foods and beverages, or all marketing, that is directed to young children. This approach has been advocated based on evidence that advertising to young children is inherently unfair because most children younger than 7 to 8 years are unable to understand the persuasive intent of advertising. These findings also suggest a need for research on marketing in general, and branding in particular, as strategies to promote more healthful taste preferences and food and beverage choices in young children. In this experiment, children preferred the taste of carrots and milk if they thought they were from McDonald’s. This is an opportunity for heavily marketed brands to respond to rising rates of childhood obesity by changing their product offerings. However, although McDonald’s was an appropriate brand to use in this experiment, the results may not generalize to less recognizable brands or public health campaigns if they are not marketed as extensively and comprehensively. Future research might examine the effects of less recognizable brands or contrast different brands and packaging with variable levels of recognition and natural exposure. How to cite Effects of Fast Food, Papers Effects of Fast Food Free Essays Effects of Fast Food Fast food is an alternate solution to appease hunger. These days many parents are busy in their time consuming jobs and teenagers are lazy to bring food. It is rather simple to buy food in few minutes. We will write a custom essay sample on Effects of Fast Food or any similar topic only for you Order Now Even though it is quick and easy, it is addictive which causes major health problems and money issues. Many people are attracted to the sensational, salty French fries from McDonalds, carbonated water with loads of colored dye and sugar supplements, soda, feisty, tasty hamburgers from Carls Jr. nd A W, and small packets of spicy, artificial sauces available at Taco Bell to accompany â€Å"Mexican† food. Fast food has progressed where these multibillionaire restaurants can be seen across the world such as: Mexico, Japan, India, and Britain. People are unaware of the content of nutritional value in fast foods. The main substance that enters the body is unhealthy oil that has been reused with many other delight foods available in the limited menu. Scientists have indicated that the continuation of digesting excess amounts of unhealthy ingredients will lead to addiction. It is similar to smoking, but the addiction is not as strong as the smoking. This addiction can lead to serious consequences for health. As seen in many adults who are obese, fast food causes teenagers and adults to gain extra fat and develop a high cholesterol, blood pressure and insulin resistance. Insulin resistance can result in diabetes. Diabetic patients are prone to heart disease in the future. Many Americans have visited the doctor more than once and have received more bills than paychecks. High cholesterol and blood pressure are major concerns that should be brought up with a primary care physician. Eating these unhealthy delights causes many doctor visits. The doctor checks for seriousness of problems and chooses if the patient should visit a specialist or start a treatment. Doctor prescribes medicines that might not be covered by insurances. As a result, fast food can lead to a future of debt and sorrow. Fast food may be a right decision at the moment and probably will sound good to your stomach; however, you will increase your chance of getting sick and developing a disease in the near future. Many people now are regretting that the treatments to treat the diseases cost much more money than buying that five-dollar, oily, unhealthy piece of addiction. Fast food is not the solution to daily routine food. It should be avoided as much as possible. How to cite Effects of Fast Food, Essay examples

Friday, December 6, 2019

Henry David Thoreau (2353 words) Essay Example For Students

Henry David Thoreau (2353 words) Essay Henry David ThoreauThe Great Conservationist, Visionary, and Humanist He spent his life in voluntary poverty, enthralled by the study of nature. Two years, in the prime of his life, were spent living in a shack in the woods near a pond. Who would choose a life like this? Henry David Thoreau did, and he enjoyed it. Who was Henry David Thoreau, what did he do, and what did others think of his work? Henry David Thoreau was born in Concord, Massachusetts on July 12, 1817 (Thoreau 96), on his grandmothers farm. Thoreau, who was of French-Huguenot and Scottish-Quaker ancestry, was baptized as David Henry Thoreau, but at the age of twenty he legally changed his name to Henry David. Thoreau was raised with his older sister Helen, older brother John, and younger sister Sophia (Derleth 1) in genteel poverty (The 1995 Grolier Multimedia Encyclopedia 1). It quickly became evident that Thoreau was interested in literature and writing. At a young age he began to show interest writing, and he wrote his first essay, The Seasons, at the tender age of ten, while attending Concord Academy (Derleth 4). In 1833, at the age of sixteen, Henry David was accepted to Harvard University, but his parents could not afford the cost of tuition so his sister, Helen, who had begun to teach, and his aunts offered to help. With the assistance of his family and the beneficiary funds of Harvard he went to Cambridge in August 1833 and entered Harvard on September first. He stood close to the top of his class, but he went his own way too much to reach the top (5). In December 1835, Thoreau decided to leave Harvard and attempt to earn a living by teaching, but that only lasted about a month and a half (8). He returned to college in the fall of 1836 and graduated on August 16, 1837 (12). Thoreaus years at Harvard University gave him one great gift, an introduction to the world of books. Upon his return from college, Thoreaus family found him to be less likely to accept opinions as facts, more argumentative, and inordinately prone to shock people with his own independent and unconventional opinions. During this time he discovered his secret desire to be a poet (Derleth 14), but most of all he wanted to live with freedom to think and act as he wished. Immediately after graduation from Harvard, Henry David applied for a teaching position at the public school in Concord and was accepted. However, he refused to flog children as punishment. He opted instead to deliver moral lectures. This was looked down upon by the community, and a committee was asked to review the situation. They decided that the lectures were not ample punishment, so they ordered Thoreau to flog recalcitrant students. With utter contempt he lined up six children after school that day, flogged them, and handed in his resignation, because he felt that physical punishment should have no part in education (Derleth 15). In 1837 Henry David began to write his Journal (16). It started out as a literary notebook, but later developed into a work of art. In it Thoreau record his thoughts and discoveries about nature (The 1995 Grolier Multimedia Encyclopedia 1). Later that same year, his sister, Helen, introduced him to Lucy Jackson Brown, who just happened to be Ralph Wal do Emersons sister-in-law. She read his Journal, and seeing many of the same thoughts as Emerson himself had expressed, she told Emerson of Thoreau. Emerson asked that Thoreau be brought to his home for a meeting, and they quickly became friends (Derleth 18). On April 11, 1838, not long after their first meeting Thoreau, with Emersons help, delivered his first lecture, Society (21). Ralph Waldo Emerson was probably the single most portentous person in Henry David Thoreaus life. From 1841 to 1843 and again between 1847 and 1848 Thoreau lived as a member of Emersons household, and during this time he came to know Bronson Alcott, Margaret Fuller, and many other members of the Transcendental Club (Thoreau 696). On August 31, 1839 Henry David and his elder brother, John, left Concord on a boat trip down the Concord River, onto the Middlesex Canal, into the Merrimack River and into the state of New Hampshire. Out of this trip came Thoreaus first book, A Week on the Concord and Merrimack Rivers (25). Kant: Goodness Essay Thoreau has been called Americas greatest prose stylist, naturalist, pioneer ecologist, conservationist, visionary, and humanist (The 1995 Grolier Multimedia Encyclopedia 2). It has also been said that Thoreaus style shows an unconscious, but very pointed degree of Emersons influence. However, there is often a rudeness, and an inartistic carelessness in Thoreaus style that is not at all like the style of Emerson. Thoreau possessed an amazing forte for expressing his many observations in vivid color:No one has ever excelled him in the field of minute description. His acute powersof observation, his ability to keep for a long time his attention upon onething, and his love of nature and of solitude, all lend a distinct individuality to hisstyle (Pattee 226). Thoreaus good friend Bronson Alcott described his style as:More primitive and Homeric than any American, his style of thinking was robust,racy, as if Nature herself had built his sentences and seasoned the sense of hisparagraphs with his own vigor and salubrity. Nothing can be spared from them;there is nothing superfluous; all is compact, concrete, as nature is (Alcott 16). Most of Thoreaus writings had to do with Nature which caused him to receive both positive and negative criticism. Paul Elmer More said that Thoreau was: The greatest by far of our writers on Nature and the creator of a new sentiment in literature, but he then does a complete turn around to say: Much of his writing, perhaps the greater part, is the mere record of observation and classification, and has not the slightest claim on our remembrance, unless, indeed, it posses some scientific value, which I doubt (More 860). Thoreau was always very forthright in everything he said.Examples of this can be found throughout Walden, one of which being his statement in chapter two: To a philosopher all news, as it is called, is gossip, and they who edit and read it are old women over their tea (Thoreau 79). There is certainly no ersatz sentiment, nor simulation of reverence of benevolence in Walden (Briggs 445). Thoreau was a philosopher of individualism, who placed nature above materialism in private life, and ethics above conformity in politics (The 1995 Grolier Multimedia Encyclopedia 1). His life was marked by whimsical acts and unusual stands on public issues (Thoreau 697). These peculiar beliefs led to a lot of criticism of Thoreau and his work. James Russell Lowell complained the Thoreau exalted the constraints of his own dispositions and insisted upon accepting his shortcomings and debilities as virtues and powers. Lowell considered: a great deal of the modern sentimentalism about Naturea mark of disease (Wagenknecht 2). In some ways Walden is deluding. It consists of eighteen essays in which Thoreau condenses his twenty-six month stay at Walden Pond into the seasons of a single year. Also, the idea is expressed in Magills Survey of American Literature that: Walden was not a wilderness, nor was Thoreau a pioneer; his hut was within twomiles of town, and while at Walden, he made almost daily visits to Concord and to his family, dined out often, had frequent visitors, and went off on excursions. Walden is a testament to the renewing power of nature, to the need of respect and preservation of the environment, and to the belief that: in wildness is the salvation of the world (Magill 1949). Walden is simply an experience recreated in words for the purpose of getting rid of the world and discovering the self (Thoreau 697). Henry David Thoreau strived for freedom and equality. He was opinionated and argumentative. He stood up for what he believed in and was willing to fight for it. His teachings and writings had an amazing affect on people and the world, and will have for centuries to come.